An ambitious 1 day shoot in the end! We worked with up and comer Anna Himma @ Iconoclast to try to bring a visual edge to the script, akin to ‘Landscapers’ mini series on Sky with Olivia Colman. This campaign was to launch DFS Beds, and executing off the “What’s your Thing?” campaign we launched the September before. Despite being ‘less hard working’ than traditional DFS ads, this interestingly performed really well for them.