I have worked in film in various guises and roles for 16 years now, from creating student films for Red Bull in my 20s,through to now heading up Production at top London Independent Agency - Pablo. As a manager I put my people first, above all else, on the premise that a happy team are a more creative and fulfilled one. As a Producer, I see Production as an extension of the creative development process. A brilliant piece of film is only as good as the production partners we plug into it; how succesfully the Client relationship is cultivated to buy great craft; and questioning the traditions of who we use and what is paid in a Production budget.