Where to start! A vastly complex Client, made up of a client with Clients, all of which have their own business and marketing objectives to satisfy! If the BK’s and KFCs of this campaign had had their way, we might have had a montage of meal deals, so the scoping and wrangling exercise on this was huge, which was my main involvement before one of my brilliant seniors ran with it. We created over 88 assets off the back of this and it had a really challenging but I beleive impressive process and team attached to make it work, that I’m particularly proud of.